3 step process innovation
1
DISCOVERY
2
PRODUCT
MARKET FIT
3
SCALE
If you always do what you always did, you will get what you always got.
— ALBERT EINSTEIN —
3 step process METHODS
1
2
3
Market Research
& Design Thinking
Value Proposition
Canvas, MVP, Testing
Business Model Canvas
& Growth Hacking
Is there a market for this?
What do customers want?
Can we make it the best?
Is this the product customers want?
Will they pay for it? MVP, test and iterate.
Should we use current business model or innovate?
Track, measure and scale.
Discovery
Should we use current business model or innovate? Track, measure and scale.
Data analysis of secondary research: Research to understand
Vertical and business segments?
Main drivers and barriers to adoption?
Competition
Primary research – ethnographic research
In-depth interviews with stakeholders?
Observations – shadowing of end-users?
Journey mapping
Deliverables: Synthesis of inputs to obtain insights
Criteria for adoption?
Solution preferences
PRODUCT MARKET FIT
Value Proposition Canvas
Customer Profiles
Jobs to be done. Expert interviews, channel
interviews, end-user in-depth interviewsCustomer gains. In-depth stakeholders interviews, observations
Customer pains. In-depth stakeholders interviews, observations
Value Map
Products and services
Gain creators
Pain relievers
Deliverables:
Customer profiles for the top 2-3 identified
customers segments – top jobs to be done, pains, gainsValue map: Clear value proposition for go-to-market strategies
(gain creators, pain relievers). Guide to product innovation
SCALE
Business Model Canvas & Growth Hacking
Business Model Canvas
Strategic planning and development
Define and test business model hypothesis
Introduce new growth engines via business model innovation
Alignment of value side (revenues) and infrastructure (costs)
Growth Hacking
Actionable goals definition
Metrics definition and data analysis
Execution of growth driven experiments
Deliverables:
Scalable business model canvas
Growth Hacking experiments results
Let´s Talk
Susana Vidal
Innovation Consultant & CEO
@susanavidal
(646) 709-2081
susana@shiftinnova.com